It begins with the idle curiosity of the Jenal brothers, Charlie & Michael – residents of the lush Byron hinterland, part of the Northern Rivers region of NSW. The Jenal brothers had an excavating business that often involved clearing large treks of highly invasive Camphor Laurel – an introduced species from Asia that competes with native flora for habitat, and is particularly prolific in Northern NSW and South East Queensland, where it has been declared a noxious weed.

The brothers’ natural curiosity (inherited from their amateur inventor father) led to lots of lunchtime discussions about how there must be some useful byproduct to be made out of all this green waste. Eventually, in the family tradition, they started experimenting with various camphor extracts… and before long, they became the first of many converts to the natural, antimicrobial cleaning power of camphor hydrosol-based solutions.